Modo Casino became Professional Bull Riders' official social-casino partner under a multi-year agreement announced in May 2025.
Professional Bull Riders and ARB Interactive's Modo Casino announced a multi-year commercial partnership on May 8, 2025, making Modo the Official Social Casino Partner of PBR.
The PBR announcement said the agreement covered the Unleash The Beast tour, the Camping World Team Series and Kid Rock's Rock N Rodeo, which was scheduled for May 16 at AT&T Stadium.
Modo's rights included visibility through PBR digital channels, custom content and in-arena branding. The deal also gave Modo naming rights for the mid-arena shark cage during the Camping World Team Series.
PBR said Modo planned to offer special sweepstakes and promotions through its platform, with opportunities tied to PBR experiences.